Data Sourcing
Curation.AI consumer data originates from a variety of online and offline sources. From public records to transactional and first party opt in data Curation.AI ensures that all consumer data is 100% compliant with all federal and state privacy laws. We also take data accuracy very seriously. Our audience data continuously passes through various hygiene platforms to maintain the highest level of accuracy and efficacy. This includes NCOA (National Change of Address), Cass Certification, ECOA (Email Change of Address), DNC (Do Not Call), and various other qualifiers to ensure all records contain the proper opt in criteria: Source of data, Time/Date Stamp, IP address, Mobile ID (if available), Full Name and Postal Address of every record. Current Email Address (where available).
PII (Personally Identifiable Information)
The backbone of every Curaion.AI record is the PII footprint of each consumer. These fields include Full Name, Postal Address, Email Address(es), Phone Numbers and Mobile Device IDs. All PII fields are constantly scrubbed and are 100% compliant with all state and federal data privacy laws.
Demographics & Lifestyles
The “Who” and the “What” of our audience data. Comprehensive segmentation which includes detailed household information such as ethnicity, income ranges, education, political affiliations and much more. Lifestyle segments include hobbies, health and fitness, travel preferences, shopping interests and many more.
Life Events / Triggers
Life Happens…. This fluidity requires relevant and customized communications with your customers. The first step in establishing this dialogue is to find our who they are right now. Life Event Audiences identify customers that have recently experienced a life event such as a New Mover or Pre-Mover, Engagement/Marriage/Divorce or, Expectant Parents or New Parents.
Automotive / Financial
Year/Make/Model, VINs, along with Lease/Owner, Intent to Purchase data allows Curation.AI to offer core data-centric augmentation to leading OEMs at both the National and Regional levels. When combined with our other audience filtrations such as Income/Credit Score ranges the ability to curate the most responsive and profitable audiences becomes extremely viable.
Ailments / Health
Our HIPPA compliant and securely sourced consumer ailment file is traditionally one of our most sought after audiences. Working with strategic partners and end users such as retailers and pharmaceutical firms, Curation.AI is strategic provider and licensor of both RX and OTC consumer self-reported ailment data. For a full menu of our current ailment segments click here.
Do you know who your customers REALLY are?
Get started TODAY
Your information is confidential and
will not be shared.